SuperATV is currently search for a Director of eCommerce & Digital Marketing who will oversee all aspects of the company’s eCommerce operations, focusing on driving revenue through the Retail (DTC websites) and Marketplace (Amazon, eBay, Walmart) channels. This position is responsible for technology management, website optimization, marketplace execution, and customer experience strategy. The role requires close collaboration with the Director of Marketing, Director of Dealer Sales, and Director of IT to align sales goals with marketing strategies and technical capabilities. Please note this position will be based in Madison, IN (open to relocation).
Technology & Platform Ownership
• Manage eCommerce platforms and payment gateways as the day-to-day owner.
• Oversee updates, integrations, and the implementation of new tools to improve the platform from a Product Owner standpoint.
• Ensure platform functionality aligns with sales and operational goals.
Performance Metrics Management
• Track and optimize key metrics including website traffic, conversion rates, average order value (AOV), and revenue growth.
• Monitor cart abandonment rates and recommend solutions to improve sales funnel performance.
Budget Allocation & Optimization
• Manage paid digital marketing (PPC) efforts and ensure budget is allocated to high-performing channels.
• Oversee platform optimization to maximize ROI on digital advertising spend.
Website Management
• Oversee website performance, user experience (UX), and functionality to ensure seamless customer interactions.
• Optimize site navigation, product pages, and search functionalities to improve conversion rates.
• Execute A/B testing for continuous improvement.
• Lead SEO strategy, planning, and execution.
Revenue Growth Strategies
• Monitor and improve metrics related to AOV, repeat purchase rates, and cart abandonment.
• Identify and implement initiatives to drive sales growth across eCommerce channels.
Analytics & Reporting
• Utilize analytics tools (e.g., Google Analytics, Shopify, Magento) to track performance trends and provide insights.
• Work with Business Intelligence (BI) teams to align campaigns with website data.
• Proven experience in eCommerce management, with a focus on DTC websites and marketplace platforms.
• Strong analytical skills and familiarity with tools like Google Analytics, Shopify, or Magento/Adobe Commerce.
• Demonstrated success in optimizing website performance and user experience.
• Experience in managing digital advertising campaigns and PPC budgets.
• Excellent communication and collaboration skills to work across multiple departments.
Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO/AA Employer M/F/D/V.
#SuperATV
We are looking for a dedicated and enthusiastic Remote Entry-Level Hospitality Assistant to join our team. In this role, you will provide support in managing client inquiries, coordinating travel and hospitality services, and ensuring a positive guest experience. This...
We are working with a mid-market CPA firm in the Sandy Springs area that is looking to add an experienced Tax Staff Accountant to their team, position details as follows: Must have 2-4 years of public accounting experience CPA or on CPA track with parts passed...
...POSITION SUMMARY: As a substitute teacher at Bob Jones Academy, you will provide student instruction from a Christian worldview for various elementary courses, fulfill assigned duties, and perform service duties as needed within the school. This position is on an "as...
...Serioplast , a Global Leader in Rigid Plastic Packaging , is Looking for a Packing Operator for the plants in St. Louis, Missouri! Are you a motivated team player looking for an exciting opportunity to thrive in a fast-paced, global environment? Join us and take...
...We are super excited to announce our newest location coming this year in 2021 to Wards Road just south of Chilis and across from Sheetz and Wendys. Bojangles is proud to bring you fresh, never frozen, hand breaded chicken with a kick of real deal southern flavor. No...